Cannes Lions
McCANN ERICKSON, Santiago / FUNDACION LAS ROSAS / 2014
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Description
Voices of the ad correspond to real people living in the shelter of Fundación Las Rosas. They ARE NOT actors.
In addition, Fundación Las Rosas is an institution with more than 45 years in Chile.
Its mission is "to receive, feed, monitor health and the encounter with the Lord poor and powerless elderly, keeping them integrated into the family and society in a dignified and active".
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