Cannes Lions

VOLUNTEERING CAMPAIGN

McCANN ERICKSON, Santiago / FUNDACION LAS ROSAS / 2014

MP3 Original Language
MP3 Original Language
MP3 Original Language
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Description

Voices of the ad correspond to real people living in the shelter of Fundación Las Rosas. They ARE NOT actors.

In addition, Fundación Las Rosas is an institution with more than 45 years in Chile.

Its mission is "to receive, feed, monitor health and the encounter with the Lord poor and powerless elderly, keeping them integrated into the family and society in a dignified and active".

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2019, FUNDACION LAS ROSAS

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