Cannes Lions

VOLVO CARS

GREY GROUP MÈXICO, Mexico City / VOLVO / 2015

MP3 Original Language
MP3 Translation
MP3 Original Language

Overview

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Credits

Overview

Description

The main character of this spot is a girlfriend trying to convince her boyfriend to take the next step in their relationship.

She starts smoothly, but easily lets herself loose and approaches too fast, asking to move in with him and have children.

Every time she gets too close, we hear the sound of a car brake and she backs off.

She then starts again, maintaining certain distance.

This is the way in which Volvo's Automatic Distance Control works: if the distance between cars becomes too "dangerous", the car automatically activates its brakes, diminishing the risk.

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