Cannes Lions
FORSMAN & BODENFORS, Gothenburg / VOLVO / 2003
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This is a campaign site for a unique event, Expedition Volvo Cross Country. Test drive a Volvo XC70 or Volvo XC90 and you can become one of 20 lucky participants. The event is a wilderness experience in the north of Norway with eg off-pist skiing and mountain climbing. Lots of wilderness but not too rough. Volvo brings their own gourmet chef along to make sure everyone's happy. Don't forget to try the Wilderness test at the site.
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