This is part of an offline and online teaser campaign for the new Volvo S40. During the campaign, everybody is directed to this microsite, in which they have to identify themselves by their choices of furniture, electronics and dogs. Regardless of their choices, they can still register at the end and avoid being 'left out'. But the bjective of the microsite is to analyse their responses and choose those users who, by their choices, are most likely to be interested in test-driving, and eventually buying, the new S40, and extend special VIP invitations to them.