Forget Santa’s Nice List… get on Volvo’s Naughty List to win an S60!

Our Volvo Convoy – made up of 10 S60s, two buses, two celebrity ambassadors and 30 crew members – travelled around South Africa spreading naughtiness. Consumers submitted dares via SMS, Facebook and Twitter for the Convoy to act out. Each dare scored an entry on the Naughty List and the “Dare of the Day” winner received a DSTV HD PVR Decoder.Mobile consumers who responded to our reply message and booked a test drive received 10 Naughty List entries. 40+ dares in popular areas included: • Dress as the Queen’s guard, march on streets.• Foam jacuzzi at busy intersections.• Fish for lunch in mall fountains.• Give drivers full-body searches.• Create racetracks on streets.• Dress in diapers and get waxed in public.

Dares were posted on YouTube and Facebook and supported on TV, radio and PR.

For Volvo, Naughty was nice! The Convoy travelled through all nine provinces, involved 22 dealers, hosted 35 events in 20 days and drove 78,000km!• 2,105 test drive requests submitted to the dealers directly from the promotion within 3 weeks.• 305% increase of Volvo South Africa’s previous record.• 2,500% increase in YouTube views.• 240% increase in Twitter followers.• 320% increase in Facebook “likes”.• 175% increase in Flickr views.• More than 25,000 entries into the competition.• 1,153 requests received via SMS, 104 through Facebook.