Cannes Lions
HAKUHODO, Tokyo / VOLKSWAGEN / 2007
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You can see 60 ORIGINAL MOVIES on the billboard! You can change colours and enjoy different moods. This site tries to make the target group enjoy the fashion-like look of Cross Polo. Target group is 20-50 years old men/women who love adventures within the city. Volkswagen Group Japan is the importer of Volkswagen cars to Japan.
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