By morphing the "top-destinations" of www.playboy.de, a unique GTI advertising and information appeared: all navigation changed textually from "For men" (Playboy) to "For boys" (Golf GTI); the claim changed from "Everything that men enjoy" (Playboy) to "For boys, who always were men" (Golf GTI); the total Playboy picture gallery changed from sexy ladies to the German "Playboy bunny" GTI.

Click-through rate was seven times higher than VW average.