Cannes Lions
DDB MEXICO, Mexico City / VOLKSWAGEN / 2008
Overview
Entries
Credits
Execution
We got an F1 magazine specifically for the hardcore fans of speed. The first page of the magazine featured a speeding Ferrari F1. Our ad had been printed on a transparent page/insert featuring the new Volkswagen GTI; giving the impression that both cars were racing simultaneously.
Outcome
One ad, one magazine, 97 % recall of the ad of the readers, and we printed less than a squared inch.
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