Cannes Lions
DDB GERMANY DUESSELDORF, Dusseldorf / VOLKSWAGEN / 2008
Overview
Entries
Credits
Description
Promote the navigation systems of Volkswagen in an innovative and unseen way.
Execution
We made use of one very well known target among our target audience: holes on golf courses – and enlarged them drastically. That made our message big and clear: “Reach your destination more easily.”
Outcome
Participating dealers reported 31% increase of test drives.
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