This humorous campaign launches to communicate that the Passat is a car of substance in a world of fluff and nonsense. Gently parodying retreats such as The Priory, this campaign centres around a fictional clinic called the ‘Retreat’, where men can be cured of their midlife crisis, leaving them free to appreciate the understated style and integrity of a Volkswagen Passat. A video-rich site and online ad campaign (featuring video MPUs) launches, with great additional video content that can be personalised and sent to friends.