Cannes Lions

VW PASSAT BLUEMOTION

AGENCE .V., Saint-Ouen / VOLKSWAGEN / 2010

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An idealist city named ATMOS, where the whole purpose of its inhabitants is to live without releasing a single gram of carbon in the atmosphere. And finally they seem to achieve their goal. Unfortunately, questioned by what seems to be a journalist, a man realizes that simply by breathing, he still releases CO2. "We cannot live without C02. But it's the role of every car manufacturer to try and release a little less".

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