Cannes Lions

VW POLO

DDB UK, London / VOLKSWAGEN / 2011

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Overview

Description

A couple from the tough LA neighbourhood of Compton dance a beautifully choreographed Tango routine, set to the uncompromising ‘Don’t Stop’ by underground hip-hop artist Roc C. As the dance comes to a climax we cut to the new VW Polo and the endline; Tough Made Beautiful.

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