Collaborating with local media and inviting local stars, the aim was to increase interest in the event in each city. To be part of the Tiguan Night Race, people had to make applications via postcards, online or they had to meet the promotion teams who also selected participants in the city centers. The combination of the VIP Party, music, sportiveness, fun and lifestyle within an exclusive surrounding would lead to a perfect evening for the Tiguan’s target group.

Around 9.300 people already ordered further information by their mobile phones. The page impressions of the Park “Assist” online-site almost explode with 42.000 PIs.