Cannes Lions
SAATCHI & SAATCHI, Stockholm / SONY / 2008
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Sir Edmund Hillary has one, Joey “Jaws” Chestnut has one and soon, even you can have one: A Guinness World Record. Join the Sony Ericsson’s world record “Most participants in one recorded song”. Record a line of Depeche Mode smash hit “Enjoy the Silence” and see yourself in the Guinness Book of World Records. It’s like karaoke, but better. The site is a part of the international launch campaign for W890i. * Sir Edmund Hillary was first to reach the top of Mount Everest and Joey “Jaws” Chestnut has eaten 66 hot dogs, in 12 minutes.
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