Spikes Asia

Wait

LEO BURNETT GROUP MANILA, Makati City / MCDONALD'S PHILIPPINES / 2017

Film
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In celebration of Father’s Day, McDonald’s pays tribute to the man of the house by highlighting one of the most overlooked and underappreciated traits of dads --their capacity to wait, wait and wait some more. In the film, we see different dads patiently waiting for their loved ones in places like an amusement arcade, bus station, university steps, shopping mall or outside a maternity ward. A no-frills soundtrack with a ticking clock threads these scenes together.

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