We find out one of the biggest everyday problems regarding television experience, especially with the rising binge-watching trend, is sleeping in front of it. So we create a smart tv feature that understands you are sleeping in front of tv and wakes you up very gently to make you go to your bed and have a good night sleep.

Melatonin is a hormone that makes your body goes to sleep. It is used in sleep disorders and other sleep related treatments. Certain lights influence the production and repression of melatonin production. Red light makes your body produce more of it. Blue light, like that of natural sunlight, decreases melatonin production allowing your body to wake up gradually.

We turn this technology into a smart tv feature and created Wake App Light. It works like sleep timer. After you activate it, it ask you if you are still watching in every 15, 30, 45, 60 or 90 minutes depends on your choice. If you don't respond in given time, instead of turning the tv off like a regular sleep timer, it starts to show 480nm blue light which wakes you up gently to make you go to your bed and have a good night sleep.

WakeApp Light feature is available in 4 countries, Ukraine, Croatia, Nigeria and Turkey, installed on approximately 10.000 Beko smart televisions. If it gets enough positive feedback, it will be available to the whole world. Since it's fully developed, it can easily be scaled to the all markets. Wake App Light is launched on April so we need more time to see its effect on sales and other metrics.