We all know how difficult it is to wake up in the morning - when the alarm clock rings, we tend to put it out in order to catch a few more precious moments of comfort in our beds, a choice often regretted later. Therefore, Barista's thought about waking you up in a different way: A good wake-up starts with a good cup of coffee:

With the Wakefast application, you set (in advance) your alarm clock, the time it takes you to prepare yourself and the time to reach your favorite Barista's. The timer starts as soon as the alarm rings. If you succeed to wake up, get ready and arrive at Barista’s before the timer runs out, you will be able to benefit from a personalized discount on Barista’s’ coffees, sweets and menus. With Barista’s Wakefast app, there is no more any excuses for not waking up in time!

Barista's has created an exciting APP, called WakeFast, that encourages us to jump of bed every morning.

It works as an alarm clock but with a little difference. When It rings, a special TIMER will pop-up on your screen with an count down's alarm calculate on your travel time and the time it takes to prepare, and you discover the offert of the day on your screen too.

Each day a new discount awaits you.

The Wakefast application is a win-win situation for both the coffee chain Barista’s as well as its customers. It works as an encouragement for the customers to fight the laziness to wake up in time in the morning when their alarm clock rings by offering them a customized offer based on their own terms, whilst making Barista’s’ morning flow of customers easier to oversee and handle. As a result, 32%* more of their customer base downloaded the app and benefited from extra time for grabbing a real breakfast 2-3 times a week instead of only having a brunch on weekends. Positive outcomes includes the beginning of a healthier customer lifestyle (feeling less tired, irritated, snacking between meals) and for Barista’s a profitable business (20%* sales and 15%* customer flow increase).

*Statistics gathered at the end of the first month after app launch.