Cannes Lions

WAR

CONTRAPUNTO BBDO, Madrid / AMNESTY INTERNATIONAL / 2013

Awards:

1 Bronze Cannes Lions
Case Film
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

The goal of this video is to raise awareness to make governments regulate arms dealing. The video is made entirely of the flags and symbols of countries like the USA, Russian Federation, France, the UK, Israel, Italy, Germany, China, Ireland, the European Union, Sierra Leone, Uganda, Colombia, Somalia, Ivory Coast, Libya, Syria, Egypt, Bahrain, Lebanon and Yemen – the countries that deal the most in illegal weapons.

Execution

This video is created entirely with graphic elements of the 22 flags of the countries that illegally sold more weapons in the world.

During the video we decompose these icons forming over 1,500 mosaics along with the soundtrack we made an instrument of war.

Outcome

On April 2, 2013 the governments represented at the United Nations (UN) approved almost unanimously a Treaty on Arms Trade States prohibit transferring conventional weapons to other countries if they know they will be used to commit genocide, crimes against humanity or war crimes or facilitate the commission.

Similar Campaigns

12 items

This person doesn´t exist

VMLY&R, Buenos aires

This person doesn´t exist

2023, AMNESTY INTERNATIONAL

(opens in a new tab)