For the annual fundraising event of War Child, we had to remind people of the importance of War Child’s cause: giving kids from war zones back their childhood.

1. Before the event a press release was spread resulting in attention from newspapers.2. A live event was created by installing the tank on the market place of Den Bosch.3. During the event we got the attention of more newspapers, TV and radio stations.4. People were asked to use their social media to spread the mission of War Child online.5. A video of the event was spread via influential blogs.

-International coverage by press, radio, TV and numerous leading blogs-Almost 30,000 people visited the tank on the market place of Den Bosch-The tank was seen more than 350,000 views online-It helped to raise €125,115 during the event day-All with €0 media budget