Behind Hong Kong’s prosperous façade is an inhumane truth: 200,000 people lived in apartments as small as 2 metre by 1 metre – each apartment stacked on top of another like chicken cages. Often the only luxury – a small air vent. Still, spaces would cost upwards of USD500 per month to rent. No matter how hard the Society of Community Organisation (SoCO) campaigned, nothing was being done to rectify the problem. Our goal was to make enough noise to attract the attention of the Hong Kong government, motivating them to finally make changes in Hong Kong’s housing policies. 1. Get people to listen: beat the success of previous SoCO campaigns by attracting double the attendees (4,000 people) 2. Get people to care: gain more supporters, doubling membership to 3,730 3. Get the government to act: motivate the Hong Kong government to finally enact policy change

We hi-jacked apartment listings on the fronts of real estate offices with posters revealing the realities of our homes. The posters invited passersby to visit our “showroom” to test the space for themselves, luring traffic to our “Wardrobe Apartment” roadshow. Hong Kongers have an out of sight, out of mind approach to social issues, so we gave people no excuse to ignore us. We brought our wardrobe apartment out onto the busy streets of Hong Kong – people queued up to crawl into our wardrobes, bringing their children, signing our petitions for governmental action. We even listed ‘Wardrobe Apartment’ on Airbnb to spark awareness, and held a photo-exhibition to drive engagement and conversation; supporting all these on Facebook, the most popular social platform in Hong Kong. Our roadshow began on October 2, 2016 in Causeway Bay, and migrated to Tsim Sha Tsui and Central over the course of 4-weeks