Far, far away, there is a place called the Warehouse of the Unexpected. And from this magical, mythical place ships endless varieties of things that cause chaos and wreak havoc on small businesses and their employees. But fear not, if your business is covered by the right insurance company, you won’t just endure, you will prevail.

Starting in July of 2015, we launched with a series of pre-roll teasers and social posts letting small business owners know that The Warehouse would begin shipping soon and hinting they could be on the list. We followed with TV and radio that told the complete, colorful story through laugh-out-loud scenarios. Then, where they might have least expected our message, we hit them while watching their favorite baseball teams, even executing a homepage takeover of MLB.com.

After 7 months, awareness increased 21%. Brand image increased 60%. And all important consideration, which is the first step toward getting a quote and purchasing insurance protection increased 23%.