Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / ELECTROLUX / 2010
Overview
Entries
Credits
Outcome
Five thousand sneaker users per day were impacted by the tissue paper ad. The action was featured in the main magazines and newspapers in the country. Electrolux was seen by the consumer market as an innovative brand that approaches other segments, not just housewives.
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