Cannes Lions
TBWA\STOCKHOLM, Stockholm / CANAL / 2016
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Description
A group of happy and naive boyscouts are out hiking in the woods.
They stumble upon a really scary crazy-murderer-like character dragging a big and heavy plastic bag. The scout leader is happy to find someone his proud troopers can help. The scouts help the man carry his suspicious looking bodysized plastic bag for him – singing merry scout songs as they walk in to his weird and desolate farm in the woods.
TEXT: Watching TV is important
LOGO: Canal Digital
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