Cannes Lions

5FM RADIO STATION

NET#WORK BBDO, Johannesburg / SOUTH AFRICAN BROADCAST CORPORATION / 2008

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Over 30 years later Apartheid is gone, but this young democracy and the youth that live in it face new challenges...poverty, rampant crime, rape, murder, AIDS, insufficient healthcare, housing, schooling, the list goes on. For this reason we decided 5fm (South Africa’s largest youth orientated national radio station) should give a voice to the youth; the future of South Africa.

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