Cannes Lions
JUNG von MATT, Hamburg / WDCS WHALE & DOLPHIN CONSERVATION SOCIETY / 2007
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To raise awareness of whales dying out, we created a banner for the Whale and Dolphin Conservation Society (WDCS) that pushes the boundaries of online advertising. It is the biggest internet banner in the world, containing a life size whale - 16 by 5 meters!With tremendous detail and lifelike movements, the whale draws the viewer into its world. The user can navigate around the whale and when closing the window, text appears: “Think before you close this window. This might be the last life size whale you will ever see.”Target audience: Everyone with a heart for animals.
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