The Crunch is a century-old competition where France and England have always been rivals. For the love of Rugby and to prove its team spirit value, Société Générale achieved to gather the best ennemies during a match.

Along with Jonny Wilkinson and his team, Société Générale set up a social room within its stadium "team spirit box" to gather our best creative experts to produce and broadcast the right content at the right time on Societé Général social media.

Thanks to this they achieve to broadcast more than 60 original contents on both French and English social media platforms with the tag #LIVETHECRUNCH.

The operation were supported by an important social media coverage and relayed by Rugby influencers.