We depicted our stories through a series of animated films, using the real voices of the people we met and employing interactivity to really immerse our young audience.

By embracing the versatility of illustration and animation, we could be sensitive to the culture, environment, and technology that is the fabric of Saudi Aramco.

The content is scheduled to go live in April 2014, so there are no hard results yet. However, reception across the organisation has been enthusiastic and plans are in place to tell more stories and extend our reach into other platforms.

All levels of awareness and engagements, such as traffic, sharing, interaction, dwell times, etc. will be tracked, and we will endeavor to measure changing levels of awareness and attitudes towards Saudi Aramco.