The attached campaign was launched after weeks of escalating tension and violence between Gaza and Israel.

The film's message was single minded: 'We don't want you here'.

A message that seems not only harsh, hurtful and insensitive but even borderline racist -especially when coming from Israelis and Palestinians who have been at each others throats for so long.

The campaign's true meaning however is only revealed at the end.

Each of the people portrayed in the commercial have lost a loved one to the conflict.

They have personally felt the costs of continued conflict

and do not want any more people to join their exclusive and tragic club of victims.

They advocate for Peace.