A look into the future, a keynote and a new format for Volkswagen.

The event took place from the 13th until the 15th of June 2017. The implementation started in December 2016. It was an internal event that reached 5,000 Vokswagen dealers and importers from all over the world.

The event conveyed the new brand image and positioning of Volkswagen as well as the reorientation of the business model (T2025+) to the invited dealers and importers. During the three days, the implication for the trade were derived. With this upscale event format, Volswagen shows it’s appreciation for their partners.