Cannes Lions

We were the refugees once

Y&R PRAGUE, Prague / UNHCR / 2016

Awards:

14 Bronze Cannes Lions
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Description

In 2015, the migration crisis set off a wave of xenophobia in the Czech Republic, fueled even by the state leaders. To help Czech people empathize with today’s refugees, UNHCR decided to remind them of their own past. By re-telling the authentic stories of Czechs who escaped communism between 1948 – 1989.

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