The film opens on a car driving down a deserted white road. A VO introduces an intriguing idea… imagine a road without rules… where you can drive recklessly. As the VO continues, we see a variety of brightly coloured cars performs some extremely dangerous manoeuvres, almost crashing into each other. The film then reveals that the cars are a metaphor for what can happen on a ski slope, and encourages skiers to wear a helmet from Wed’ze brand.