Cannes Lions
TRIBAL DDB CANADA, Toronto / TRIBAL DDB / 2003
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Company Christmas cards can be so very cold and unthoughtful. They have become somewhat laughable.For the 2002 Tribal North America Christmas card, we attempted to break free of the mundane and thoughtless. Instead of spending dollars on some chocolates that no one needs, why not give that money to people in need - hungry people.The challenge then was to have the creative imapct clients and suppliers in such a way that they would take two minutes to click, and help feed someone else.
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