Wunderman sponsored the largest direct marketing forum in Greece, where Lester Wunderman was also a guest speaker. A booth with Lester Wunderman's books was placed at the conference with a roll top banner asking people to visit Wunderman's Greece site and win Lester Wunderman's book. At the end of Mr Wunderman's speech, mock-ups of his books where distributed to all participants, inviting them to visit the site and win Lester's book. Activity was supported with a banner campaign, and emails to the largest corporate prospect clients in the industry. Additionally, a week later, a bookmark was inserted in the largest industry weekly magazine, reminding prospects of the activity.

More than 30% of the top businessmen of the industry participated in the contest and visited the site. The site had more than 1,000 visits in its first month of existence. Wunderman Athens won two new interactive clients through this activity.