Landing on wetransfer.com, users could upload and transfer their heavy files as if they were virtually transferred by land Rover Defender. While interacting with WeDefender, they could also discover the vehicle’s main load features, book an appointment with a dealer to put Defender to the test personally and share their experience on social networks.

In just four days WeDefender carried this load of results:

540K file transfers VS an objective of 500K in 1 week.

12K total owned social reach

129K total Twitter reach

Hundreds of spontaneous online mentions