Cannes Lions
BBDO NEW YORK, New York / FOOT LOCKER / 2017
Overview
Entries
Credits
Description
In 2012, Foot Locker created The Week of Greatness, an event full of the most anticipated sneaker releases of the year. Now to celebrate its fifth year, Foot Locker in collaboration with Pintrill, designed a set of five limited edition pins, in the style of championship rings, with each one celebrating a different year of The Week of Greatness.
Execution
Drawing inspiration from real championship rings, Foot Locker wanted each individual pin to stand out, while collectively the set of five pins pay homage to five years of The Week of Greatness event.
Outcome
Over 500 limited edition pins were distributed across Foot Locker stores in the U.S. and Europe.
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12 items