Cannes Lions
RBK, Stockholm / FOKUS / 2010
Overview
Entries
Credits
Execution
A campaign was launched where a perforated poster was placed over the lid of garbage chutes in apartment buildings in Stockholm.
Outcome
The issue of vandalism and unwanted graffiti was discussed in local media and the special edition “Best place to live 2009” ranking was highlighted in Sweden´s largest newspapers and TV channels. Additionally, Fokus noticed a higher level of new subscribers that year.
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