Most movie theatres in Germany close the red curtain after the advertising block at the beginning of their screening. When the main feature film starts the curtain opens again.We use this effect, the closing of the curtain, for our diet-message. For that purpose we air our Weight-Watchers cinema commercial always at the end of the ad-block and use the slimming movie-screen for our advertising message.

Most movie theatres in Germany close the red curtain after the advertising block at the beginning of their screening. When the main feature film starts, the curtain opens again.The Weight-Watchers commercial is always placed at the end of the ad-block and uses the slimming movie-screen for the advertising message.The first cinema commercial that interactively uses the surrounding of the movie theatre!

A strong rise in Weight Watchers online registrations during the campaign period.