Why the concept of STRETCHING? The creation of Luna\TBWA’s self-promotional website coincided with the agency’s relocation to an ex-fitness studio. We used this fact in finding the idea for the concept of our website and therefore constructed it as a fitness studio with three main rooms, each divided into different departments. There the stretching of all kinds is going on: stretching of the ideas, of creativity, of brains, of reality. All of which reflects Luna’s job as a creative advertising agency.

Through visiting these different rooms you get a full presentation of the agency: the news, the exclusive reports, the introduction of departments, our values, projects, awards… But the site is conceptualised as more than just mere self-promotion. For example: in the “Harvest calendar” a visitor gets useful information about the deadlines for major international advertising festivals. In the third room there is an “Invitation” for the young creative people whose interesting projects we then present in the “Artvision”. We therefore move beyond the strict self-promotion line and stretch the concepts of creativity itself.