WELCOME BACK by Panadol Osteo.

Welcoming back artists that could have been lost to pain.

Renowned artists suffering from chronic articular pain created new works of art made possible by the relief and control of Panadol Osteo. To welcome them back, the finished pieces were put on exhibition at the MAMBO (Modern Art Museum Of Bogota) as well as outdoors, showing what true relief can do in a beautiful and different way.

That way artists got back their relief and the world got back their art.

Among 12 artists living with chronic articular pain, which prevented them from creating, we selected 4 from different backgrounds: Sculpture, Origami, Painting and Music (violin). We invited them to go back to unfinished pieces, which they had left behind due to pain, and complete them, this time with the relief and control provided by Panadol Osteo. We followed their process and shared it with the media to make it completely transparent. Once their new art-pieces and compositions were completed they were put on exhibition at the MAMBO (Modern Art Museum of Bogotá) as a big welcome back. Health professionals, patients, celebrities with rheumatic conditions and health related mass media were invited by Panadol to the inauguration of the expo, were they could see each of the pieces, meet the artists and interview them. An outdoor exposition on bus-stops was also created so that everyone could see the work.

350 people comprising doctors, health professionals, patients and public figures with rheumatic conditions attended the art expo on the day of its launch.

The four artists have become a voice for the community with chronic articular pain appearing on 7 radio stations and 3 TV channels.

The conversation and awareness about rheumatic diseases was re-ignited as the campaign was covered by the main news and opinion channels in Colombia, including COLMUNDO, RCN CHANNEL, BLU RADIO, TODELAR, COLOMBIA.COM, LA REPÚBLICA, Q`HUBO, CARACOL RADIO, OLA MAGAZINE, AND EL TIEMPO.

This generated U$475.000 in free press (recorded on the first week of the launch)

The campaign is still ongoing.