Communicate the product's benefit of making babies stronger in an advertisement with Chinese characteristics.

In the New Year Poster prevalent in China during 1960s and 1970s, the image of cute and strong children was highly distinguishable and full of Chinese characteristics.

This poster adopted the same style of illustration as the New Year poster, presenting a portrait of a powerful Chinese child.

The poster was extremely popular with young mothers and children, and was reprinted a few times for their collection. Sales of the product increased 200% within 3 months of the launching of the ad.