The Buzz Stop is a series of interactive bus stops, linked to whatever was the talk among youngsters.

During five months, the Santander’s bus stops did everything for young people. During the biggest music festival in town, we made a karaoke. During the biggest book fair, we distributed poetry. During the biggest movie awards, we gave movie tickets. In summer, we gave isotonic to help them have energy. And if suddenly it rained, they could take a rain cape.

The Santander’s billboards caught the college student’s attention and became a subject among them.