Cannes Lions

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SUPERPRIME FILMS, Culver City / NBA / 2022

Film
Film
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Overview

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Credits

OVERVIEW

Execution

Executing a film starring 43 NBA players and legends was a massive undertaking for the production team. To bring this all-star cast together required meticulous planning within the schedules of current players, who had training and pre-season obligations, and legends who are still heavily involved in NBA events. The majority of the film was shot over four days with a crew of over 100. The filming took place on a studio backlot as well as in real neighborhoods, which helped create authentic environments that would resonate with fans. While challenging to execute, the production was also momentous. Bringing this populous cast of icons together on set to celebrate and honor the anniversary of the NBA was a rare achievement. The result is a film that is a pure reflection of the culture and atmosphere created on set by the entire cast and production team.

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