The longform film introduces the voice to baby as an off-camera sidekick, explaining what to expect from life now that they’re here, and - with a wink and a smile - how babies kind of have it made. To match the distinct voice with an equally distinct visual language, the film adopts two key camera angles - close-ups looking directly at baby, and short focus angles from baby’s point of view. Everything about the film signals the brand’s refreshing take on the diaper category and its uniquely supportive role in having baby and parent’s backs, guiding them through the many unknowns of babyhood.