This film begins by establishing Guinness as an Irish brewer that’s been through 260+ years of ups and downs (it’s voiced not by an actor, but a Dublin-based Guinness beer specialist).

There was no time for a shoot or storyboards, therefore all footage in the film was compiled from past or partner campaigns. Laced with scenes of past St. Patrick’s Day celebrations, the piece empathetically acknowledged the COVID context as it goes on to responsibly, yet confidently, exhort people to celebrate the true meaning of St. Patrick’s Day in the context of a changed world. It assured people “We Will March Again.”

At the end of the film, the brand found ways to stay true to its time-tested core values. It ends with an act of service, pledging $500k toward pandemic relief efforts, in an effort to raise people up, instead of raising pints. And this was only the beginning.