People are afraid to change hairstyles because they don’t know how bad it might turn out. As a result, they just stick to their usual, and safe hairstyles all the time. Wella Professionals, a brand that’s all about bold expression, wanted to change that. They wanted to give their partner salons a sales tool that will help customers try new hairstyles. At the same time, they also want it to help their partner stylists express their creativity to the fullest.

The Hair Menu comes in 2 booklets, containing a total of 20 menu cards. Each menu card features a bold hairstyle with a die-cut – the size of a standard face shape – in the middle for customers to put their faces in to see themselves in that hair. To give the Hair Menu a richer variation for customers to choose from, we also chose hairstyles that are uniquely distinct from each other in length, colours, textures and styles. Once they’ve chosen and decided on their desired hairstyles, it will directly let hairstylists know what the customers want. With the help of the styling guide behind the menu card, it then further allows stylists and customers to engage one-on-one for the styling process that follows.