Arla Wellness is Arla's latest product series for improved health, showcasing "Balance Milk - For a balanced stomach" and "Immune Yogurt - For your immune system". Within the range one can find milk, sour milk, and yogurt with active bacteria, fiber, vitamin D and calcium. The campaign insight was based on the illusion of perfect people. Since perfect people don’t exist in real life. Nevertheless, we are constantly greeted by imaginary images of perfect lives and people within the segment. That’s why we wanted to break the illusion of a perfect person by showing flaws and traits that all humans have. And by doing so, we developed a new tonality for Arla Wellness.