Title: Westpac Risk Trigger Insurance Client: Westpac. Westpac Australia's Risk Trigger online campaign for personal insurance reminded customers of the need to insure their health and income as they would any other possession. We created two banner executions based around the idea that 'accidents or illness can happen at any time', featuring the Westpac 'Scribbley' character. In Ink Spill, a bottle of spilled ink soaks ominously through the notepaper on which he is drawn; luckily, Scribbley has a Westpac umbrella handy to keep himself dry. And in Manhole, Scribbley finds a unique way around an open manhole in his path.