Westpac 'Help. It's What Australians Do.' embraces the quintessential Australian spirit of mateship and people helping people. The spot showcases the importance of a helping hand, and draws on Westpac's brand promise of helping in the moments that matter. The advert features moments from Australia's historical past to the present where individuals find themselves in times of crisis, disaster or isolation. From there the spot celebrates the everyday people who help those in these times of need.