The consumer walks out of the store carrying the bag, and it gives them confidence to walk "showing off" their new in-shape body, inspired by the Wheaties bag.

The bag helped to re-ignite interest in the brand.“My roommates all passed the bag around and posed for pictures with it.” – Geoff Bentz, New York“It gave me the perfect opportunity to tell my husband it was time to hit the gym.” Louisa Luna, New York