In anticipation to the growing need for senior care in Japan, where over 40% of the population is 65 and older. AXA Japan wanted to provide a service to help families keep in touch and look after their elder parents.?AXA’s mobile app allows grown children to easily communicate with their senior parents, monitor their activity, keep track of their location, and notify them if their parents are in trouble.

The hard working 40’s and 50’s can easily get caught up in the everyday business to unintentionally make ‘time-with-parents’ less of a priority.

The film is filled with relatable situations that help viewers gain poignant realizations. A must-see for those who think there will always be time to speak with their parents in years to come.

Web movie was uploaded onto official Youtube and home page of AXA Life Insurance. From there, it was shared and featured among various curation sites, personal blogs, Facebook and Twitter. And it was featured in popular TV program and created a huge buzz.